The majority of Aussies don’t trust brands with their data: Dentsu report

Feelings towards data held by companies has shifted drastically, with nearly three quarters of Aussies now fearful of data breaches within a company or brand, according to dentsu’s latest Data Consciousness Project.

73% of Australians are fearful of data breaches, while 72% fear companies and brands selling personal data to a third-party.

62% fear a lack of understanding on how a company is using their personal data.