‘The majority of marketers recognise the gap, they just don’t quite know how to get it right’: How to ensure LGBTQIA+ inclusive marketing

Three out of four marketers in Australia want to work with LGBTQIA+ inclusive marketing strategists, but over half aren’t aware that such specialists are available.

TheyConnect is a new marketing consultancy that helps brands authentically connect with LGBTQIA+ audiences “without feeling awkward or tokenistic.”

The ambitious new company wants to lead the shift towards more authentic representation in advertising and marketing campaigns, looking to set LGBTQIA+ inclusivity in marketing as the industry standard “in record time”.