The majority of people trust podcasters over social media influencers

May 23, 2024 9:15

According to Spotify’s inaugural Global Podcast Trends Tour, there’s a new type of influencer on the scene.

The report, which explores the latest trends in podcasting, found that 63% of people globally trust their favourite podcast host more than their favourite social media influencers.

Coined the ‘podfluencer’, the trend was seen across generations, but particularly in Gen Z. 55% of the younger generation said they enjoy podcast content more when they follow the person online and trust their judgement, compared to when they just listen to the podcast.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.