The master marketer returns: can Mark Buckman’s magic strike thrice?

April 27, 2016 9:32

Foxtel rolled the marketing dice this week in announcing the return of Mark Buckman to lead its customer experience. Simon Canning discusses why Foxtel chose the man who has reshaped two of Australia’s biggest brands.

The return of Mark Buckman to Australian shores two years after he headed to the UK to try his hand will be one of the most closely monitored marketing moves in recent times.

Buckman has built an enviable track record since he first departed the advertising agency world and McCann Worldgroup to move client-side with the Commonwealth Bank.

His career in marketing has been shaped by bold moves such as sacking the Comm Bank’s agency, STW, and taking the Aussie bank overseas to San Francisco’s Goodby Silverstein & Partners.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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