The metaverse is a bust… for now, advertisers say

Nathan Jolly

September 14, 2023 10:57

In 2022, the metaverse was just around the corner.

Kantar’s Media Reactions survey showed that 61 per cent of marketers claimed they would increase spend in the metaverse in 2023.

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Nathan Jolly

Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.

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2 COMMENTS

Tegan Knight 14 Sep 23

Thanks for the article. The metaverse, as envisioned in Ready Player One is a long-way off, and perhaps Meta will eventually lead us closer to that. However, as Rodrigues points out, gaming is that space right now. It’s largely untapped for brands… Forget 20 million Meta Quest headsets. How about 140 million Minecraft players.

2 Likes

yuckerberg 14 Sep 23

Surely this cannot be a surprise to anyone? It’s a half baked solution looking for a problem

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