The Mint Partners adds paid media capability

Communications agency, The Mint Partners, has added a media buying capability to the agency, led by recently appointed general manager Miranda Bryce.

The launch builds upon the integrated paid and earned media approach The Mint Partners has been offering clients, to give a more holistic view of media and expand its current service offering.

The new business unit was introduced in 2020 as part of a strategic business modelling project undertaken by The Mint Partners’ founders and directors, Brett Galvin and Genevieve Taubman.

Miranda Bryce, Brett Galvin and Genevieve Taubman