The Mint Partners works with Victoria’s Jackalope Hotel on new PR campaign
The Mint Partners is working with the Jackalope Hotel to deliver it “an integrated PR and storytelling campaign”.
The announcement:
The luxury Jackalope Hotel, located on Victoria’s Mornington Peninsula, has engaged The Mint Partners to reignite excitement for Jackalope in the Australian and New Zealand markets through an integrated PR and storytelling campaign.
Genevieve Taubman, managing director for The Mint Partners said, “Jackalope is a bold, culture-led property set within the rolling hills of the Mornington Peninsula’s world-renowned wine region. Founded by hospitality visionary Louis Li, who has fearlessly designed all elements of the experiential stay connecting the worlds of design, architecture and hospitality.
MINT will be drawing on our nuanced understanding of luxury travellers and Australian and New Zealand culture to captivate, connect and deliver results across all media channels. The product aligns perfectly with MINT’s purpose to imagine the next chapter of Australian culture.”
Set on rural acreage on one of the Mornington Peninsula’s most pristine vineyards, Jackalope leads a new standard for luxury accommodation, just one hour from Melbourne. The design-led boutique hotel comprises 44 luxury rooms including two extraordinary loft-ceilinged suites that feature inhabitable artworks, a working vineyard, two hatted dining destinations Doot Doot Doot and Rare Hare, haute cocktail bar Flaggerdoot, 30-metre black infinity pool overlooking LL Vineyard, event facilities, art commissions, and a cellar door.
Louis Li, founder of Jackalope said, “My vision was to create something revolutionary, surreal and current in the rural landscape, where each stay is more than an experience, it creates a memory and immerses guests in a destination and allows an opportunity to uncover the true reality of luxury escapism. As our brand continues to evolve, we look forward to this new strong and strategic relationship with Mint Partners, to further accelerate our stance in the market.”
Each stay at Jackalope is an experience, with numerous areas on property exclusively available to hotel guests, including unlimited access to the pool deck, outdoor spa and infrared sauna. Jackalope also offers a wide array of complimentary inclusions for all guests, including bottomless popcorn and ice cream throughout their stay, complimentary mini bar refreshed daily, private terrace with each room, daily made-to-order breakfast, turn down service, wine tasting in the cellar door, ‘Daily Discovery’ guest experiences, seasonal activations, and complimentary transfers up to 10km in Jackalope’s Hybrid Lexus to explore the local surrounds.
Source: Mint Partners
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