The Monkeys makes braille chocolates for Guide Dogs Australia
Ad agency The Monkeys has created a brand of chocolate with braille lettering on it for Guide Dogs Australia.
The words Puppy Pals appears in braille on the milk chocolates, offering people an experience shared by the vision impaired.
Funds raised from selling the chocolates goes to training guide dogs.
Puppy Pals are available in BP and Apco service stations, convenience stores, milk bars and cafes for $1.40 each.
The irony being chocolate is poisonous to dogs…
Braille is intricate. Chocolate melts.
errr, it’s a gimmick people. It’s not for dogs, nor the blind – so who cares? It’s for people with the luxury of sight – to donate. Get it? I thought people in adland were meant to be intelligent. Seems they’re just childish. And no, I don’t work for the monkeys, or Guide dogs. I just know a good idea when I see one…particularly when its for a good cause. When was the last time you brought a product to market as part of your marcomms mix?!
This is work that exists solely to enter in to awards shows.
Wrong on so many levels.
Support Scent is ten times better. They should have stuck with that campaign.
What a miserable lot you folks are… I think it’s great! I regularly buy freddos for my kids, now whenever I have the opportunity will now buy a Pup. I think it’s clever and I think the braille will get kids and adults thinking about the challenges of being blind. And as the brief was “to create a product that would reward consumers for making a donation and at the same time create a revenue stream for the charity.” then they hit it perfectly..
Sounds similar to a campaign that was a big hit at Cannes this year by Wimpy Burger in South Africa – https://www.youtube.com/watch?v=5YAchE0-o-o
Maybe they are made of dog-safe chocolate.
Thanks for posting that Steve, really enjoyed it!
To those who say ‘award shows’, again derrr.
But again, that’s the point. Create an effective campaign, get an award, do it for free (presuming it’s pro bono).
A good tactical awareness and dollar raising idea.
Get Arnotts to produce a biscuit (not a chocolate one) – nice idea and commercially strong in the longer term.
Steve that’s awesome thanks heaps. I hope for the guide dogs this campaign is really successful both in awareness and fundraising.
For Christmas I’d like to see Vision Australia do white ‘candy’ canes
@ The Accountant – I can’t believe that a clever and effective campaign for a great cause will probably get nominated for some type of award. They must be barking mad. Lighten up chump.
but how do they teach the dogs to read braille?
How would blind people read this?