The most underwhelming teaser campaigns of 2012
In this roundup from the Encore and Mumbrella Annual, we look back at seven of the most underwhelming teaser campaigns from the last 12 months.
1. Blackberry ‘Wake Up’
Speed boats with banners, a flashmob outside the Apple Store and a video blog by Nate ‘Blunty’ Burr. This was the teaser of the year. The reveal? Wait for it… a landing page. BlackBerry’s rivals sat back and laughed. Naked boss Mike Wilson described the strategy as pre-digital age. Ouch. Wake up indeed, BlackBerry.
2. Canadian Club ‘Beer Fairy’
