The Mumbrellacast – Greet Expectations; Melbourne talk radio; Fairfax’s new revenue hole; elitist TEDx?; Cillit Bang revelations

In this week’s Mumbrellacast:

• James Greet’s return. Can he turn around Mindshare?
• Melbourne’s new talk radio station
• How Fairfax faces loss of millions with rival launch
• TEDx comes to Sydney – is it too elitist?
• Mumbrella launches TV ad of the month
• Has Campaign Palace been slow to appoint its first digital strategist?
• Cillit Bang’s Martin Grellis is real!
• Tourism Australia’s new campaign – is playing it safe a good strategy?  

Featuring Mumbrella editor Tim Burrowes, deputy editor Camille Alarcon and House Party PR’ s Scott Rhodie. Production by Georgina Pearson.

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