The Natural Confectionary Company’s dinosaurs replace humans as the stars of lolly ads

The Natural Confectionery Company has brought its dinosaurs to life in its latest ‘The Dino Pack’ campaign as Bronte the Brontosaurus tells Greg the Stegosaurus he can’t eat them because he is a herbivore.

The campaign is a departure previous advertising efforts, which focused on a father and daughter debating whether to “chop the dinosaur”.

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