The NT News ‘hijacks’ Queensland papers with advertising campaign

The NT News, News Corp Australia’s Darwin-based daily tabloid, has ‘hijacked’ the front pages of its Queensland rivals with a mega-wrap which superimposes the NT front cover over that of The Courier-Mail, Cairns Post, Townsville Bulletin and Toowoomba’s The Chronicle.

The campaign is on behalf of the NT government and champions the merits of a move to the NT by Queenslanders.

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