The off-field battle for The Ashes: Seven v Kayo Sports

There is not much that broadcasters Seven and Kayo Sports agree on. They share the rights but compete fiercely for viewers to three of the four biggest Australian sporting codes.

In winter the battle is over who has the best AFL coverage. That was a contest that got a little spicy this year when Foxtel (which owns Kayo) used Seven’s Brian Taylor in a promo for its exclusive Saturday matches. Seven then returned fire reminding viewers it had commentators at every game instead of calling some from a TV screen in the studio.

The two broadcasters also have rights to Supercars racing around Australia and New Zealand race tracks.

Across the summer the battleground is Test and BBL/WBBL cricket. This summer is shaping up as one of the biggest ever.