The one piece of advice all clients should know
Senior members of the advertising industry share brutally honest advice on why clients should be better collaborators, more honest and give their advice how clients should to pick the right agency.
Client and agency relationships are imperative to achieving formidable creative and business results. So what do agencies want their clients to know?
Whether it’s learning to be better collaborators, being more honest or forgetting the ‘tah-dah’ moment, clients should be working closer with their agencies to benefit from available data and gain a deeper understanding of their audiences.
So, what is the one piece of advice creatives and strategists would give to clients?
