The Open Arms tapped for trans community fashion brand launch campaign

February 29, 2024 12:53

A new Melbourne-based fashion brand has been founded for the trans and non-binary community, with a launch campaign via indie creative agency The Open Arms.

The brand, created by Simone Kelly and her 16-year-old stepchild, Eli (he/they), aims to create comfortable, safe, locally-designed chest binders for people like Eli.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

Merryn Trescott non-binary Sapphic Films The Open Arms trans community Transform

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The Open Arms tapped for trans community fashion brand launch campaign

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