The Oz launches The Influence Index which measures top creators in Australia

August 22, 2022 9:17

The Australian’s recently launched news platform led by Gen Z this week launches The Influence Index, aiming to redefine who in social media is truly influential based on analysis undertaken into how influence is created.

The Oz’s editor Elyse Popplewell said The Influence Index ranking the top 100 social media creators in Australia according to their influential impact contained many surprises.“The big story will be a combination of who ranks as our top influencers, and the big names who miss out as we reveal who is truly influential among Australians,” she said.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

Topics

Influence Index Maria Pacheco Storyful The Behavioural Architects The Oz

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The Oz launches The Influence Index which measures top creators in Australia

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