Tesco Clubcard architect says companies should tell customers how much they sell their data for

February 17, 2016 10:27

Companies are being urged not just to collect data from customers through loyalty schemes, but share it with them and even tell them how much they are selling it for, by one of the world’s leading experts in customer loyalty.

Grant Harrison addressing the Retail Marketing Summit this morning

Grant Harrison, CEO of The Future Customer, told the Mumbrella Retail Marketing Summit in Sydney this morning that business needed to break away from the idea that the data it collected should be hidden from customers.

“Coming to a new area this information is opening up a passion area for people,” said Harrison. “The way the use of data has been changing is in permission.”

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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