The pink ponies case study
There is an art to creating an advertising awards entry video. A ridiculous, stupid art which makes every obvious decision an insight and every minor element of doing your job a breakthough.
As the Canadian agency John St demonstrates beautifully.
Credits:
- Agency: john st.
- Creative Director: Angus Tucker, Stephen Jurisic
- Art Director: Andrew Livingston
- Copywriter: Simon Bruyn
- Agency Producer: Michelle Orlando
- Production House: Sons and Daughters
- Executive Producer: Dan Ford
- Line Producer: Belinda Struminger
- Director: Andrew Livingston and Simon Bruyn
- Director of Photography: Pete Sweeney
- Audio House: Vapor Music Group
- Audio director: Joey Serlin
- Audio engineer: Julian Rudd
- Edit house: relish
- Editor: Chris Murphy
gold!
This is classic! And makes us all look ridiculous for our campaign case studies. Reminds me of the Santa Brand Book viral that recently went around over Xmas.
LOVE IT!! I was smirking so widely by the end that the blokes around me thought I must have been viewing something rather more NSFW…
Absolutely brilliant
Hey, they stole that format from my PR video blog.
That was awesome!
Say no more!
Screw pink ponies….What Would Jesus Do? https://www.youtube.com/watch?v=-oo7_eFftuM