F.Y.I.

The Playroom launches transmedia division, makes hires

February 8, 2012 3:40

OmniLab Media’s broadcast services division, The Playroom has launched its new Transmedia Services Division and made two new hires in Mitch Harris and Magnus Morris.

The announcement:

SYDNEY, 8 February 2012 — The Playroom today announced that it has launched its new Transmedia Services Division and hired two new digital specialists in the process.

The new Transmedia Services division is headed up by The Playroom Digital Media Director Cora Spear who said, “The Playroom Transmedia Services Division is our digital experience engine room and offers a number of services. We are predominantly working with clients to extend their content IP across digital platforms and also developing and extending brands into new platforms and experiences.”

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