The Project grows Ten’s audience in first week
Ten’s move to axe 6.30 With George Negus and rebadge the 7PM Project as The Project has significantly improved the network’s overall ratings performance, an analysis of OzTam data for the first week of the new schedule suggests.
According to ratings across the five capital cities for last week, share has improved for both Ten and sister digital channel Eleven in the 6.30pm to 7pm timeslot.
The analysis of the data was supplied to Mumbrella by Ten, which looked at the four weeks of October compared to the first week of November and how it compared to rival channels.
The most dramatic improvement for Ten came in the 16-39 age demographic, with its share of the commercial TV audience improving from 11.9% to 17.9%. In real terms this represented an audience increase of 53% – up from an average of 86,000 16 to 39-year-old viewers to 132,000.
Some creative accounting used here.? I would like to see the figures for 7pm – 7.30pm to get the full picture. It’s worth noting that Ten’s overall ratings for this week were lower than last week’s.