The Projects to launch influencers scheme for Samsung

Tim Burrowes

March 21, 2013 11:03

Experiential and influencer agency The Projects is to launch a campaign for Samsung which will see influencers provided with the latest products, along with a concierge who can help with setup.

The win for The Projects comes on the back of a similar project for Samsung Mobile in the US, which saw them a concierge made available to influencers on a 24-7 basis. The Projects also has an office in Los Angeles.

The scheme will feature influencers from business, culture and athletics.

The Projects previously worked on the launch of the Samsung Note II in Australia.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.