The Queensland Government urges people to care for their mental wellbeing with GrowthOps campaign
A campaign from the Queensland Government is encouraging people to improve their mental health by taking time for themselves and undertaking daily wellbeing rituals.
The campaign, via GrowthOps, sees people narrating letters to themselves, acknowledging the need for ‘me time’ and doing things that they enjoy.
The three TVCs will be supported by a Spotify campaign, which consists of 200 uniques pieces of creative that will deliver tips for improving mental wellbeing.
Brilliant stuff! Congratulations to all involved.
I’m hearing a version of these in Spotify, telling me to go outside and take a stroll… don’t think that’s the best idea right now.