The radio industry appeals for government bailout amid falling revenues
The commercial radio industry has asked for a crisis relief package to be issued by the Federal Government, helping broadcasters handle falling ad revenues amid the coronavirus (COVID-19) pandemic.
Industry body Commercial Radio Australia (CRA) has already put forward a package of options to Communications Minister Paul Fletcher, with the focus on lessening regulatory constraints and compliance burdens.
The commercial radio industry needs help, says Warner
Most of the requests from the radio industry seem both fair and reasonable. There is no doubt that radio, particularly in regional areas is a highly effective form of communication. It is certainly deserving of its rightful share of the current government advertising expenditure. Radio also has the added advantage of relatively low costs of creative and production compared to other media. One wonders, if the push by some to use a majority of advertisibg expenditure in online digital mediums is as much a result of media agency cost structures as it is of prudent and effective media planning and buying. Peter Menton