‘The reality is you adapt or you get left behind’: How Saatchi & Saatchi’s new leadership team is carrying the agency’s legacy
In their first group interview as a leadership team, Saatchi & Saatchi’s chief executive, Pat Rowe, and co-chief creatives, Mandie van der Merwe and Avish Gordhan, sat down with Mumbrella’s Lauren McNamara to chat about upholding the agency’s history while being opportunistic for the future.
As one of the most famous creative agencies in the world and in Australia, the leadership team at Publicis Groupe’s Saatchi & Saatchi have got a lot of responsibility that goes with maintaining the agency’s high standard.
And having experienced some turbulence over the past 12 months with a number of senior changes and new starters, the agency is now feeling settled and ready for the next opportunity.
With a relatively new C-suite team of chief executive Pat Rowe, co-chief creatives Mandie van der Merwe and Avish Gordhan, and recently-appointed chief strategist Rachel Walker, the team has certainly had their work cut out for them.
