The reported talent shortage is an indication of industry bias and failed billing models

There’s more to the talent issue and a deeper problem below the headlines, writes Suits & Sneakers founder Anne Miles.

Mumbrella recently held an industry survey via 109 industry respondents that suggests there is an industry talent shortage. However, many of the anecdotal comments point to an issue that is far more complex than this data indicates on the surface.

The talent problem is symptomatic and is not a representation of an actual lack of talent who can do the work. Instead, it only indicates a lack of talent willing to work for that little salary, and to be expected to work beyond a normal working day to maximise capacity.  

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.