The risk with personalisation right now is ‘doing it too well and being creepy’

Calum Jaspan

April 8, 2022 10:17

Head of product for Nine’s BVOD service 9Now, Lewis Evans said right now one of the risks associated with personalisation can come in the pursuit of ‘perfect personalisation’.

The comments were made at yesterday’s Mumbrella Sports and Entertainment Marketing Summit, in a panel moderated by deputy managing editor Andrew Banks entitled ‘Getting Personal With Fan Engagement And Experiences’, featuring Evans, alongside CEO and co-founder of Livewire, Indy Khabra, and general manager, marketing and comms for Cricket NSW, Marita Forss.

L-R: Khabra, Forss, Evans, Banks

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

Topics

9Now Indy Khabra Lewis Evans Liana Dubois Lucinda Barlow Marita Forss Mumbrella Event Nine personalisation Sports & Entertainment Marketing Summit Uber Eats