The Royal Institute for Deaf and Blind Children win Adshel’s Christmas campaign

Adshel has announced that The Royal Institute for Deaf and Blind Children are the recipients of the Adshel Christmas campaign, winning free outdoor advertising space, valued at $400,000. In second and third place, receiving $200,000 an $100,000 respectively are charities RU Okay and Open Families Australia.

The announcement:

The Adshel Christmas campaign has announced that The Royal Institute for Deaf and Blind Children (RIDBC) had won $400,000 worth of free outdoor advertising space from Adshel.

In December, Adshel gave all their clients and business partners the opportunity to help decide which charities would win $700,000 of outdoor advertising space. The campaign received an unprecedented response, with a four-fold increase in votes across 14 days when compared to the campaign last year. A total of 2000 votes were received.