The Royals appoints social media strategist

Creative agency The Royals has appointed Tom Hyde as social media strategist on his return from the UK where he worked at social media agency, Jam.

The announcement:

Today we’re chuffed to announce the arrival of another new member to the rapidly expanding Royals team.  Tom Hyde has joined as Social Media Strategist, working on a range of Royals clients including SPCA, Penfolds Wines (Treasury Wine Estates), Crumpler and realestateVIEW.

Returning from London, Tom previously held the position of Strategy Planner at one of the UK’s largest social media agencies, Jam – part of the Engine Group. There he led social strategy and campaign execution for a diverse set of brands such as Sky, Samsung, News International and Specsavers and the UK Government.  “I’m thrilled to be working with the unique combination of Creative and Innovation Directors, Nick Cummins and Dave King – add in The Royals roster of brands in this key period for social communications and you’ve got an opportunity with almost limitless potential.”