The Royals, KIIS 101.1 and Samsung launch activation in Melbourne

Josie Tutty

October 1, 2017 11:26

ARN’s KIIS 101.1 has partnered with Samsung Electronics Australia for the company’s biggest ever Australian activation to promote the new Samsung Galaxy Note8.

Launched on Wednesday September 27, Melbourne’s Federation Square has been be transformed with the opening of the KIIS 101.1 Cube, an innovative space specially designed to encourage consumers to ‘step inside and do bigger things with the Samsung Galaxy Note8’.

The activation was created in association with creative agency The Royals, to allow users to play for their share in over $100,000 worth of Samsung products and prizes.

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Josie Tutty

Josie Tutty was Mumbrella's deputy editor. She worked on the publication between 2017 and 2019. She's previously written and edited in the UK for Jungle Creations and Trinity Mirror.

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