The Royals launch Facebook Messenger research chatbot, Polly

February 14, 2018 10:12

The Royals, in partnership with brand agency BrandHook, has launched a research chatbot named Polly which brands can customise to suit individual projects and needs.

Polly uses a chatbot interface in Facebook Messenger to recruit people to respond to research questions directly on their phone.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

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The Royals launch Facebook Messenger research chatbot, Polly

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