The Royals loses iSelect’s creative account after less than 12 months
Comparison website iSelect has terminated its partnership with its creative agency of record The Royals after less than a year, Mumbrella can reveal.
Melbourne-based advertising agency Fenton Stephens will now handle iSelect’s creative account. The agency won the business without partaking in a pitch.
The Royals won the creative account just nine months ago from incumbent agency Leo Burnett.
Why is the article about iSelect, but the article features an ING screenshot?
Hi EE and Chris,
Yes that was an oversight on my behalf, thanks for pointing this out. The right image has now been put into the article.
Cheers,
Abigail – Mumbrella
Awkies….that’s an ING picture accompanying the article
Geejeeez is this All they have done since Hebard joined 5 months ago – time to get a marketer on the team
Another round of marriage counselling at The Royals then?
Ha.. nah we’re good. Real good actually 🙂
Ha! Nah, we’re good. Real good, actually.
Terrible client. Good thing for The Royals.
Maybe Fenton Stephens can give the CMO his old job back after iSelect gets bought by Compare the Market
AJF, Leo’s, CHE, Royals, now Fenton Stephens all in six years?! Who’s next?!
What an interesting article
So The Royals went through an onerous pitch that cost time and resources.
New marketer joins and moves the business without a pitch – to the Agency he used to work for. Do you think they are on higher fees too?
Also heard the marketing team restructured with only juniors left to execute. Interesting times