The Royals on cultivating a successful indie agency with thick skin and a healthy sense of paranoia
The Royals’ managing partner Dan Beaumont opens up to Mumbrella about losing his biggest client less than a year after winning it, cultivating a sustainable culture, and having a healthy sense of paranoia.
2018 has been a successful year for independent creative agency The Royals. The agency scored the creative accounts for Bakers Delight, Spotify, Australian Super, iSelect, Grill’d and Northern Territory’s master brand, to name a few.
However, its triumphs haven’t come without challenges. In fact, managing partner Dan Beaumont argues this year the agency faced one of its “most challenging days”.