The Royals on cultivating a successful indie agency with thick skin and a healthy sense of paranoia

The Royals’ managing partner Dan Beaumont opens up to Mumbrella about losing his biggest client less than a year after winning it, cultivating a sustainable culture, and having a healthy sense of paranoia.

2018 has been a successful year for independent creative agency The Royals. The agency scored the creative accounts for Bakers DelightSpotifyAustralian SuperiSelect, Grill’d and Northern Territory’s master brand, to name a few.

However, its triumphs haven’t come without challenges. In fact, managing partner Dan Beaumont argues this year the agency faced one of its “most challenging days”.

The Royals has offices in both Melbourne and Sydney

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