The Royals wins Bega Group’s Dairy Farmers creative pitch

June 13, 2024 8:11

Bega Group has chosen The Royals as its creative agency partner for its Dairy Farmers portfolio following a competitive pitch.

The account, which Mumbrella revealed went to pitch earlier this year, was previously held by AJF Partnership for over five years.

Bega Group was said to be seeking a new creative direction for the iconic Dairy Farmers brand – celebrating its 120 years of history and community.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

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1 COMMENTS

Rob Lowe 13 Jun 24

Congrats Dan and team!

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The Royals wins Bega Group’s Dairy Farmers creative pitch

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