The shake up marketers are not ready for
In this outtake from The Weekend Mumbo, Mumbrella’s Dianna Di Cecco unpacks the unpreparedness of Australian marketers for impending privacy reform, urging the industry to be proactive in preparing for change.
The headline that had me at “hello” this week was the Arktic Fox Digital & Marketing in Focus study for 2023. If you didn’t see it, it’s a must read.
It suggested that Aussie marketers were “grossly ill-prepared” for upcoming privacy changes. Whilst it unfortunately rings true, it still felt like a slap in the face, particularly as a former CMO myself. But as ever, there are two sides to this story.
Is the alarming headline true?
