The single biggest risk for any business right now is inertia
In order to drive innovation, argues Smart managing partner Bob Price, there needs to be an equal focus overcoming inertia.
“Innovate or die.” It’s a business theory as popular today as it was in the 1980s when it was first popularised by Peter Drucker. But it also brings up the key question facing our business leaders as they ponder their organisations in the new reality of 2020: What is the future of innovation?
The traditional view of innovation has been centred around disruption: “How do we shake things up around here?” And whilst the sentiment is admirable – even necessary – it tends to lead down a path strewn with silos, misfires and investments which never quite deliver on their promise.
Perhaps we have been focussing on the wrong thing.
