The soothing qualities of the Santa Fe make terrors into angels

The peace and tranquility parents seek for their families is possible inside the new Santa Fe, says Hyundai in its latest campaign.

Feuding children are instantly soothed by the family-focused design features of the vehicle, and break out into Enya’s Orinocco Flow while the goings on outside become mythical beings and join in as a choir.

Hyundai Australia chief marketing officer, Kevin Goult, wanted to kick-off a year of new launches with a bang.