Soup launches in the UK and rebrands as Social Soup

March 27, 2013 11:44

Word-of-mouth agency Soup is expanding in the United Kingdom where it is has launched as Social Soup before rebranding its Australian and New Zealand operations as well.

“We’re launching in the UK as the Social Soup and then the Australian and New Zealand offices will follow suit and rebrand as well,” a spokesman told Mumbrella.

Social Soup is a word of mouth agency connecting brands with consumers to try out products and then share their experiences on social networks.

In the UK the agency’s first campaign has been for Air Wick Freshmatic. The company claims to have achieved a 35 per cent uplift in sales in the areas where their campaign was run.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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Sharyn Smith