The Star: There will be stories
A silver-haired crooner performs a lounge version of the classic Guns-n-Roses track ‘Welcome to the Jungle’ in a new ad for casino and hotel complex The Star by The Monkeys.
The ad, directed by Steve Rogers, is the first under the creative watch of Micah Walker, who joined The Monkeys in February.
Walker said: “The client and agency already had a great campaign thought with ‘There will be Stories’ before I came along. We just had to reintroduce that idea to the public in film. It’s not often you get to make something as fun as this, for something as fun as The Star.”
Best thing I’ve seen so far this year from any Australian agency.
Media: Planning and buying via OMD Sydney
Blasphemy! If Slash was dead he’s be turning in his grave….
I love this. A proper piece of brand advertising for a business that needs it.
Visually reminiscent of Spike Jonze’s clip for Fatboy Slim’s Weapon of Choice – NICE!
It’s classy and it’s fun which means it bears zero resemblance to a visit to The Star itself.
Not saying that’s a bad thing.
This definitely puts a lot of sizzle on the sausage.
very nice work…well done monkeys
I felt like it reenforced the Star would take all my money and something seedy might take place..
Great emotive ad although serious disconnect with positioning and the reality of The Star
A lovely way to combine what you look like (old, stylish and expensive) with the feeling you hope people have (rock&roll excitement). Love it!
I like it , I do. But something about this particular “crooner” is lacking. Maybe a lack of humour or joy or pizzaz. Was Frank Bennet not available? why not David Campbell or Tom Burlinson? To maintain the Vegas vibe which is what the positioning is all about surely needs a singer that can live up to the gig.
Richard Cheese did it better: http://youtu.be/Mr7EBuz-2xI
Awesome idea. Genuinely. However, the execution has one major flaw…. It doesnt actually make the Star look like a particularly interesting place to go. It looks dark, seedy (which it no doubt is) and, other than the protagonist, everyone else looks depressed being there.
The promise of loutish antisocial behaviour isn’t exactly speeding me to The Star. I can get plenty of that in the Cross.
I liked it until the Emu at the end. Is the star sponsored by Optus?
Feels like a brand positioning epic fail to me.
The Star … “There Will Be Stories”. You betcha:
http://www.smh.com.au/national.....1qv76.html
The former “Star City” is hardly “Paradise City” is it?
Ok, I’ve now seen this off air a couple of times and I reckon it works. I do feel a hell of a lot more Vegas about “the Star” and a lot less Haymarket Shore. But I haven’t been there in person since Good Friday 2005 (it was the only place selling booze after midnight we could find)….
“There will be will stories”? There have been quite a few recently about that establishment, all rather unsavoury. “Welcome to the jungle” is quite apt.
nice spot but for the love of God what were they thinking by persisting with the “There will be stories” line??
the unsavoury shenanigans have been front page, leading news items for weeks!
is some bright spark thinking that people just consumer media for the ads and not the editorial content??
another PR fail from the ad industry – and yet they want to be the peak body for PR firms? you must be kidding.
Does anyone else find it weird that given the problems with gambling an ad for a casino contains the line ‘If you’ve got the money, we’ve got the disease.’ A also note this is the exact point that the problem gambling disclaimer comes up (in very very small font)
This is such a rip off of The King of lounge, Mr Richard Cheese
Quite entertaining, but unsettling at the same time. Gives the impression that Star, or whatever that place is called, may be the last place you may ever see in your life, and that a psychopathic crooner has lured you there! Who does the ads for this place? Monkeys? Engaging, but counter to every single ‘quality’ that these types of establishments are trying to camouflage. A good chance to enter the pantheon of ad rubbish. Quite amazing really. I don’t know who Crown Casino is thinking of using for their latest campaign, but I reckon I have a fair idea who they might avoid!
Remix has already hit the Tubes:
‘Welcome to the Jungle’ (Richard Cheese vs. Star Casino)
http://youtu.be/wsPtK7Kun_M
Casinos love to portray themselves as being places of fun, but the truth is if you bring your emu into the casino, there will be a squadron of joyless bald-headed security guards with earpieces following after it in no time. It has happened to me countless times.
Anyone who loves this tripe needs …….ah shit, I dunno! 3 hours in that hell hole.