The sustainable development goals – why marketing and business need to be across them

Ahead of November’s UN climate conference in Paris, Andrew Woodward argues the marketing, advertising, communications and corporate affairs industries need to be more across the sustainable development goals and what they will mean for business globally. 

Over the last few years, the United Nations (UN), governments globally an increasing number of big businesses have been looking at the future of the planet and its inhabitants.

They have been asking a few basic questions, like “How’s it going?” and “How’s it looking?”.

It is like you or I checking the use-by-date of the milk in the fridge. Well, when the officials looked in their ‘fridge’ they found that the use-by-date of the planet wasn’t that far away.