The Tax Institute launches first brand campaign in 80 years, via SomeOne

November 14, 2023 10:05

For over 80 years, The Tax Institute has been a leading professional association and educator in tax, providing resources, professional development and networks, yet most of us have never heard of them. Now, it has launched its first-ever integrated brand campaign via brand agency SomeOne to try and change that.

The new copy-driven campaign aims to modernise the company, building awareness of the brand and leaning on the tagline – ‘You can’t talk tax without The Tax Institute’.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.