The thinnest news story of all time?

There’ve been many debates about whether the brand of the print edition of the Sydney Morning Herald – and indeed the hopes of persuading the public that it’s worth paying for in digital format – is in any way diluted by the somewhat less rigorous standards of its sister brand smh.com.au.

Or you could just watch what comedian and SMH reader James Colley has to say about a story covering Julia Gillard’s announcement that Wolverine is being filmed in Sydney: