The ‘Tiser slides into the digital age
Dr Mumbo knows better than to encourage the voracious wrath of the Adelaidians like a certain SBS sports reporter once did, but he does wonder if things are a little behind in Australia’s Festival State.
Supporting this is the fact that somewhere on the staff of the Adelaide Advertiser, someone seemed to think a digital ‘slide to see’ image – which undoubtedly works fantastically on the internet – would work in a printed product.
https://twitter.com/noplain/status/1205995307256832000
Why is this a story? Especially at a time when there’s so many amazing technological developments by The Advertiser (and other news mastheads) that never rate a mention. I was fortunate to be one of the judges at the News Media Awards this year and saw so many incredible digital news extensions by numerous news media outlets. I well remember The Advertiser’s entry as they streamed LIVE their newsroom on the night of the Federal election campaign. Anyone could watch in real time the judgments reporters/editors made as they pulled together the paper and website. And the way they digitally presented the promises of each candidate for each electorate online was a fabulous innovation. And have you looked at the local newspapers/websites live streaming local sporting matches? The industry needs to focus on the media/people really innovating and making media better for all. Let’s make that our goal for 2020.
“I was fortunate to be one of the judges at the News Media Awards this year”
Some would say you were unlucky enough to attend that absolute snorefest.
Think the picture caption explains it