The Trade Desk partners with Flybuys for de-identified sales conversion data
De-identified sales data from more than eight million Flybuys members will be made available within a programmatic buying platform for the first time, as a result of a new partnership between Unpacked By Flybuys and The Trade Desk.
As a result, The Trade Desk will provide new insights into the impact of their online advertising campaigns for both offline and online sales.
The Trade Desk’s James Bayes
