F.Y.I.

The Trish Nicol Agency wins Dream Out Loud

September 6, 2010 12:25

Teen Fashion label Dream Out Loud by Selena Gomez has appointed The Trish Nicol Agency to handle its PR.

The announcement:

The Trish Nicol agency has won the PR account for the launch of teen sensation Selena Gomez’s fashion label Dream Out Loud which is distributed by KCX in Australia.

The brand, which is available exclusively at Big W Nationally will be promoted with PR activity, as well as a social networking strategy in Australia by brand specialist company, Lime door BRANDS. Gomez is the 16th most sought after celebrity on twitter with a whopping 7,703,818 followers; a further 7,936,320 fans follow her on facebook.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Topics