The Twin Traits of PR and GR
Of the myriad learnings I’ve absorbed over the last two years (home schooling = bad, virtual vinos = good), one of my biggest takeaways is how much public relations and government relations work best when they are together. In fact, neither one performs at its best alone. Here’s why, writes Collette Betts, MYOB corporate affairs manager Australia.
The pandemic created a seismic shift in every aspect of our lives and only now are we finding a pause to reflect on the changes it brought.
For many, this “new normal” we find ourselves in doesn’t feel very normal yet. We are still tweaking and defining the small details in our lives – and the way our society operates continues to evolve as well.
Working to navigate what constitutes our new normal naturally leads to an important conversation about the ways our communities can be better supported. Both PR and GR are important implements for exactly this. But they are at their most powerful when they work together to achieve the same goal.
