The Voice draws viewers as Masterchef loses audience
The semi-final of The Voice brought a large audience to Channel Nine last night, while Ten’s Masterchef lost audience again.
With just 648,000 Metro viewers, Masterchef was 17th for the night, according to preliminary metro ratings distributed by OzTAM. Last Monday the show rated 739,000.
Meanwhile 1.747m viewers tuned into the semi-final of The Voice, which had the largest number of viewers across all demographics last night. The Voice will finish next week when its final four contestants compete for the winning title.
The gap remained close between competing home renovation shows, with Channel Nine’s The Block drawing an audience of 1.466m viewers and Seven’s House Rules showing a small improvement from last Monday with 1.365m viewers.
When is someone going to begin questioning the relevance of the Oztam ratings for TEN, who’s viewing audience are moving away from landlines (which I understand is required for a ratings box) but also watches a large portion of their content, online, catchup and any other portal and unrestricted way they can? How is 2000 rating boxes a relevant sample of the Australia wide viewing audience. Surely there is a more efficient way to measure with a decent sample size, like through Foxtel. Whatever the case, I think its time to question the relevance of Oztam figures for the TEN. We are in 2013 people, surely we can get more accurate figures than what 2000 people with landlines can tell us. Technology is moving swiftly and what was relevant 12mths ago is becoming quickly irrelevant. Anyone remember what happened with the NASDAQ and its competitors on the NY Stock Exchange!!!
*** Paging John Grono ***