The Voice final tops 3m with national peak topping 4m

the voice logoThe Voice broke through the 3m mark last night, with an average metro audience of 3.098m tuning in for the winner announcement, according to preliminary ratings from OzTam. It was the highest rating entertainment show since OzTam ratings began.

The  final show itself averaged 2.654m.

The metro peak was 3.366m viewers. Combined with regional audiences, the national peak rose to 4.359m viewers.

Peter Wiltshire, group sales and marketing director of Nine Entertainment Co. said “These numbers are a testimony to outstanding content, a strong cross platform marketing strategy and how social media can enhance the traditional single screen experience. The Voice has exceeded our expectations across its 10 weeks on air, and we now look forward to continuing the momentum with one of the strongest back half schedules Nine has ever produced, including The London 2012 Olympic Games and Big Brother.”

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