The Voice gets louder with 2.4m in ratings
The Voice has picked up momentum since its debut on Sunday, rating with 2.372m last night.
The music audition show, which aired for an hour and a half from 7.30pm on Nine, trounced rival music show Australia’s Got Talent on Seven, which fell below one million, and Packed to the Rafters, which pulled in 1.126m.
Nine occupied the top three spots, with The Big Bang Theory coming second with 1.5m, followed by The Block, according to preliminary results from OzTam.
Nine took 32.4% share ahead of Seven’s 20.8%.
TV has done a great job of selling the bad news as good news. There was a time when 3 million people tuned into Sunday night TV. Now there is huge excitement over a 2 million audience for The Voice. That also means 20 million people are doing something else.
Trevor I’d like to add some perspective.
Yes you are correct that once upon a time the top shows would do 3 million. But you seem to have forgotten that was in the days when we hand 3 or 4 FTAs and no Subscription TV to spread that audience across. Not to mention the fragmentation added with the explosion of the internet on the media scene.
However, if you look at the “Number 1s” across the years you will see that in 2001 (looking just at the 40 weeks of the “TV season”) they collectively averaged 2.122m and peaked at 3.036m (Wimbledon). Last year they averaged 2.061m and peaked at 3.370m (The Block Winner). So far this year they are averaging 2.180m with a peak of 2.892m (MKR Winner).
You also seem to have forgotten that the data quoted was for Metro TV only. Add another million (well 1.002m) for Regional TV and you have an audience of 3.521m. What that means is that the Voice averaged 3.5m people (just under one in six Australians) for the 100 minutes it was on.
Further, if you add in the other TV shows on at the same time as The Voice, the “Total TV” audience was 9.495m people – roughtly a half of all Australians.
As Samuel Clemens famously said “The report of my death was an exaggeration”.
Its called pay TV