Another music festival collapse – alarm bells or death knell?
Groovin The Moo, a national touring festival that was to celebrate its 20th birthday next year, announced during the week that has been “forced to cancel” its 2024 edition, just eight days after tickets went on sale.
“Ticket sales have not been sufficient to deliver a regional festival of this kind,” the statement from the organisers reads.
“Thank you to everybody who has supported the festival. We hope to be able to bring Groovin the Moo back to regional communities in the future.”
Thank you for one of the most articulate, well-researched and poignant articles I’ve seen on Mumbrella for a long time.
The unlimited choice of Spotify etc seems to have counterintuitively led to music tastes going more mainstream – just look at the Coachella line ups. The days of a BDO mixed bill with 2many DJs, Flaming Lips and Rammstein sadly seem undesirable. Audiences seems to want spectacle and a low production touring festival can’t accommodate that.