Dig up, Seven! How did it all go so wrong for the TV giant?

If the week starts on a Sunday, as some insist it does, then Seven’s week started on the worst possible note.

Granted, things were already fairly bad. The week before, the Sydney Morning Herald (owned by Nine) revealed that Seven’s outgoing commercial director, Bruce McWilliam, sent a photo of former Sunrise executive producer Michael Pell covered in blood, with a huge gash on his head, to Herald journalist Zoe Samios. 

Samios had been looking into allegations that Seven launched an internal fraud investigation into Pell’s corporate spending, and McWilliam told her that her professional inquiries had caused the Seven producer to self-harm.

“Why don’t you keep it up so he kills himself,” McWilliam wrote to Samios, in November, 2022. “You are a complete disgrace … If you publish untrue allegations and he tops himself. It’s on you. We are determined to protect him.”